We’re on a mission to deliver breakthrough pet health

“My co-founders and I are pet owners ourselves, and this is what we wanted for our animals. So we built it. And we’re proud to share it with the world.”

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Chris Masanto,

Co-Founder & Co-CEO

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Your pet’s best life is our life’s work.

As pet parents, we all want to do better for our animals, but it’s not always easy to know the right thing to do. Or which products to use and trust.

What if you had a partner to help?

Someone who makes it easy to understand what your animal needs. And how to give it to them.

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A partner who leans into the science on your behalf.

Using rigorously-studied, scientifically-supported ingredients, we formulate our products to deliver the best of what pets need and none of what they don’t. 

As a brand, we take a cutting-edge approach to ensure every formulation meets the highest standards for pets worldwide.

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A partner redefining standards for pet care ingredients.
What goes into our products? We know because we take traceability a step further.
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Thoughtfully Developed

We endeavour to use carefully selected ingredients supported by research to formulate products that deliver what pets need and leave out what they don’t.

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Trusted Collaborations

We work with biotechnology partners to develop innovative solutions, including exclusive proprietary probiotic blends designed to support digestive health and overall wellness.

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Committed to Quality

We source premium-quality ingredients from trusted suppliers, including Green-Lipped Mussel extract, colostrum, and other carefully processed components to retain their benefits.

A partner you can trust.

Just the science. No hyperbole. No unsupported health claims. We deliver exceptional products and honest advice to support your pet’s health.

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Our Approach

Our Scientific Advisory Board

Profile backdropGregory D. Sunvold, PetLab Co. Expert

Gregory D. Sunvold

Ph.D. Chief Scientist

With nearly 30 years of experience, he has significantly influenced the global pet product market, pioneering pet food innovations and managing a vast patent portfolio.

Profile backdropDr Jan Bellows, PetLab Co. Expert

Dr Jan Bellows

Board Certified Veterinary Dentist

Certified by the American Veterinary Dental College with extensive experience since 1977. Recognized for excellence with awards including the FVMA Gold Star Award.

Profile backdropWilliam A. Brenneman, PetLab Co. Expert

William A. Brenneman

Chief Statistician

Adjunct Professor at Goshen College and Georgia Tech with over 20 years expertise in statistics applications, global leadership roles, and education.

Profile backdropDr. Gavin Casper , PetLab Co. Expert

Dr. Gavin Casper 

Veterinary Mobility Specialist

Certified Fear-Free veterinarian, specializing in integrative medicine with a passion for reducing stress and promoting well-being in veterinary patients.

Your pet health optimisation partner

Bringing you science-driven carefully crafted supplements, made with premium quality ingredients, bite-sized education, here for you anytime.

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© 2025 PetLab Co.

The information contained within this site is not intended as a substitute for professional medical or veterinary advice. PetLab Co. is not intended to diagnose, treat, cure or prevent any disease. If your pet has, or you suspect your pet has any medical condition, you are urged to consult your veterinarian. Medical conditions can only be diagnosed by a licensed veterinarian. These statements have not been evaluated by Health Canada. Results May Vary. Not intended for human consumption. Please consult your veterinarian regarding any change in treatment or supplementation.