âMy co-founders and I are pet owners ourselves, and this is what we wanted for our animals. So we built it. And weâre proud to share it with the world.â
Chris Masanto,
Co-Founder & Co-CEO
Your petâs best life is our lifeâs work.
As pet parents, we all want to do better for our animals, but itâs not always easy to know the right thing to do. Or which products to use and trust.
What if you had a partner to help?
Someone who makes it easy to understand what your animal needs. And how to give it to them.
A partner who leans into the science on your behalf.
Using rigorously-studied, scientifically-supported ingredients, we formulate our products to deliver the best of what pets need and none of what they donât.
As a brand, we take a cutting-edge approach to ensure every formulation meets the highest standards for pets worldwide.
A partner you can trust.
Just the science. No hyperbole. No unsupported health claims. We deliver exceptional products and honest advice to support your petâs health.
Our Approach
We put pets and their parents first
Be the source of trust
With heart and warmth
Make the best products
Driven by data, guided by science
Our Scientific Advisory Board
Your pet health optimisation partner
Bringing you science-driven carefully crafted supplements, made with premium quality ingredients, bite-sized education, here for you anytime.